Growth Marketing Lead
Shipyard is looking for a Growth Marketing Lead to spread the word of Shipyard through content and other methods. You will be responsible for uncovering the best tactics to scale traffic and interest in the product as we grow. As a small, fast-paced team, you will be given the opportunity to make many of the decisions that directly affect the positioning and trajectory of the product.
This role is fully-remote in the US only.
About this Role
So, what will you do as a Growth Marketing Lead at Shipyard?
- You'll manage content strategy that helps inform and educate our audience, positioning Shipyard as a thought leader in the Data Operations space. This will include our content roadmap, timing, and distribution plans.
- You’ll develop original content including new web pages, newsletters, emails, whitepapers, webinars, or podcasts.
- You'll manage our SEO, finding ways to improve our site, blog, and documentation to maximize traffic and keyword rankings.
- You’ll build and grow our social media presence.
- You'll experiment with messaging across channels to find what makes our potential customers tick.
- You'll create strategies and roadmaps for our marketing to scale Shipyard's presence to the next level.
- You'll develop reports and dashboards to effectively convey results to the rest of the team.
This might be for you if...
- You're comfortable taking charge to create, execute, and report on a multi-faceted content plan, letting the data guide your next steps.
- You're a master of the written word, able to make compelling content that ranks and drives results.
- You have a proven track record of helping grow and position a new company in the market. You've worked on a product experiencing rapid growth and understand what needs to be done to scale to the next level.
- You're always experimenting to find new and unique strategies that work to acquire leads and convert them to customers.
- You're independently motivated and driven to solve tough problems for a growing startup.
- You care about the business implications of anything you work on. You're not just going after cool stuff — you understand the balance between craft, speed, and the bottom line.
- You're always learning new techniques and can readily pick up new technologies as you go.
- Bonus: You have a technical leaning, able to understand and empathize with the plight of the modern data team. The ability to write scripts in Bash or Python is a plus, but not a requirement.
- Bonus: You're familiar with low-code website developers, like Webflow, or somewhat familiar with HTML/CSS concepts.
- Bonus: You have an eye for design and feel comfortable making content look good.